Director of Marketing and Communications (San Francisco, California)

Summer Search seeks a National Director of Marketing and Communications who will have the exceptional opportunity to shape a consistent and unique national brand for Summer Search. Through the development and implementation of a strategic marketing plan, they will position us to raise significantly more dollars by communicating our value proposition and by raising our national reputation and profile. This position reports to the CEO and partners with the Chief Development Officer and with site leadership and development staff.

ESSENTIAL RESPONSIBILITIES

1. Develop and execute a strategic marketing and communications plan that develops a consistent and compelling national brand for Summer Search.
* Solicit input from key stakeholders across the sites including funders, board members, staff and program partners and participants to identify and articulate what makes Summer Search unique and compelling.
* Use this input to build a brand architecture, with key messages and brand promise.
* Build and implement marketing plans targeted to each of the key stakeholders above including a calendar for electronic and social media communications that effectively supports fundraising goals.
* For all marketing and communications activities, create and track against tangible measures of success.

2. Build and implement a public relations strategy that builds our presence and profile in the philanthropic, corporate, education and non-profit communities.
* Increase media coverage at national and site levels by implementing a media plan.
* Position senior staff as thought leaders on youth development and education through media exposure.

3. Lead communications operations to support effective fundraising nationally and at the sites.
* Build our marketing tool kit including collateral materials for current and potential funders, event management tools and publicity support.
* Oversee the development of all print communications including collateral materials and the Annual Report, and electronic communications including the web site, e-newsletters, and social media.
* Support sites with different marketing needs while maintaining consistency of voice and brand look and feel that supports national and multi-site fundraising efforts.

4. Lead Summer Search's marketing team.
* Leverage strengths and efforts of current staff at our national Support Center and at the seven sites through building collaborative relationships with key leadership and development staff.
* Manage current full-time Support Center communications and design staff member.
* Manage the budget for and relationships with contract and pro-bono marketing, communications and branding partnerships and vendors.

LOCATION
We are headquartered in San Francisco and prefer applicants who can be based from San Francisco. We will consider applicants who can be based from our New York City office. Some travel to all our offices will be required.

Source: http://www.bridgestar.org/MyCareerCenter/PositionDetails.aspx?jobId=10177

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